Research and choice of agency

Kit 1

Analysis of needs, agency profile, shortlist of relevant agencies, brief author, arranger of presentation meetings, evaluation and recommendations.

Kit 2

Analysis of needs, agency profile, shortlist. Parts of the process, agency quality check etc.

Contract mediation and negotiations

Discussion partner and critic before and after pitches and tenders.
For advertisers: Workshop and analysis to determine need for type of agency, advance the understanding between procurement department and marketing department.
For agencies: Advise on improvement potential, strengths/weaknesses, total evaluation and qualitative review.