Research and choice of agency

Kit 1

Analysis of needs, agency profile, shortlist of relevant agencies, brief author, arranger of presentation meetings, evaluation and recommendations.

Kit 2

Analysis of needs, agency profile, shortlist. Parts of the process, agency quality check etc.

Contract mediation and negotiations

Consulting for advertisers and agencies

Discussion partner and critic before and after pitches and tenders.
For advertisers: Workshop and analysis to determine need for type of agency, advance the understanding between procurement department and marketing department.
For agencies: Advise on improvement potential, strengths/weaknesses, total evaluation and qualitative review.